Australian designer Jordana Maisie has created this modern and quite innovative interior for upscale leather shoe brand Feit. Their new 420-square-foot (39 square metres) shop is located in New York’s West Village and features asymmetrical show places produced of thin sheets of wood.
Maisie explains that the style aims to reflect the handcrafted quality of Feit’s leather shoes and merge it with a contemporary and minimum aesthetic. “The interior has a special identity – prioritizing method, craft and innovation, while pushing the stress among what is handmade and what is machine produced.”
The shelving parts are made of Baltic birch plywood with embedded white LEDs that brighten and dim depending on the season. Carefully placed mirrors only add to the illusion of expanding the area.
This is Feit’s second shop in New York. The other, which opened in 2014 in Nolita, was also made in collaboration with Maisie and attributes massive slabs of all-natural wood.