Tora Brasil New Showroom

In Craft by Woodz, October 6, 2015

New Showroom by Tora Brasil

Tora Brasil has opened a new showroom and we have the privilege to share some of their intriguing photos.

Back in 2003, the Tora Brasil company was founded in a garage, and so the pursuit of a dream to become the leading luxury furniture company began. Before all of that, the founder and CEO, Cristiano Ribeiro do Vale, an agronomist, lived in the Amazon region where he visualized the potential that nature can provide.

The highest ethical standards and excellence are assured

It all started with a great idea, the first sketch of the furniture from his aunt Vera and a strong desire to use what nature has to offer best. Cristiano was convinced that Tora Brasil will only succeed if the highest ethical standards and excellence are assured.

Their products respect nature, the environment, and contribute to the preservation of the Amazon forest. They have developed their own technology to obtain differentiated finishing. They have learned the properties of wood, how it is formed and its dimensional stability. According to them, their finishing preserves the natural characteristics of the wood such as color, scent, format and aspect.

: New Showroom by Tora Brasil

: New Showroom by Tora Brasil

The result of their creation is impeccably crafted furniture with a timeless design, which can be found in over 3000 homes, hotels and restaurants in more than 10 countries.

What is considered a defect for the furniture industry, they regard as the detail that makes their pieces unique

Due to their respect of the environment, in January 2007, the Tora Brasil won the FSC – Forest Stewardship Council- award, which ensures that the used raw material (wood) comes from forest management areas and meets the criteria for minimal impact to the environment.

The Tora Brasil makes use of wood (logs) that is frequently discarded by furniture makers as they have a low yield given the quantity of “defects” in such logs. What is considered a defect for the furniture industry, they regard as the detail that makes their pieces unique. It is a natural design.
The creation of their pieces values the work of nature, with its unconventional formats, adapting them to the needs of the modern man.