A Creative Director from India, Dalip Singh, working together with McCann Worldgroup, has always believed that art can be used for conveying important messages. And what is more important than informing and warning the society about the harm that we do to Earth. Humanity has dramatically changed and progressed in the past decades but for what cost?
Singh brings a social campaign into a very artistic point of view. Using water color, he worked with his team for more than 6 months to draw and 3 months to retouch the whole project.
Each poster represents a sphere of Earth – land, water and air
The series includes three posters that bear the slogan “Bring Back the Balance”. They represent balance and duality and by using this allegory, the designers demonstrate how the ‘white’ part of the planet, which symbolizes untouched nature and greenery, has almost disappeared under the dark shadow of pollution and urbanization.
Dalip Singh, a Creative Director with McCann Worldgroup, told Bored Panda: “The symbol describes the state of balance between two opposites with a little bit in each. I wanted to explore this irony that exists between the symbol and the present state of environment.”
An excellent campaign for raising awareness of environmental issues!
Photo credit: McCann World Group